Your Guide to Training Your FFA Members to Fundraise With Ease
It’s fundraising season…
Isn’t every season fundraising season?
Fundraising isn’t about money
It’s about opportunity, it’s about impact, it’s about legacy!
The funds you raise gives students an opportunity which impacts their lives and can eventually lead to a legacy they build for their families, friends and careers.
It’s not about meat sticks, plants or fruit. It’s so much more. And that is the VERY reason we should put more intention and care into our fundraisers!
If you are looking for that intention and care. Here are a few tips!
1.Be a storyteller
You know what sells? Things that people can buy EMOTIONALLY. How much more likely are you to buy the wreath from the kid who told the story about how the wreath is helping their chapter sponsor a local animal shelter versus the kid who just asks for the sale?
Teach the students to tell the story of the fund. Remember you aren’t raising money, you are raising opportunities!
2. Be specific
Confused people don’t sell! When you are SPECIFIC about your fundraiser it is easier for people to buy. Be specific about WHAT you are selling, WHERE you are selling it, WHEN they can pick up, and WHY you are selling it (remember to be a story teller). Make sure you your students know the answers to all of these questions before selling!
3. Find your people
Not everyone wants a wreath, not everyone wants a geranium, not everyone wants a meat stick, not everyone wants a donut. AND THAT IS OK. Your job is to FIND the people who DO want it and SHOW UP where they are! Selling meat sticks with a newspaper article might not hit the right audience. Selling the plant sale with posters around the school might not hit the right audience. Dive deep into WHO the RIGHT buyer is, and find out where they show up, and sell there!
September 2022 is all about fundraisers in the G&G world! Be ready to learn more about how to continue to focus on the intention of fundraisers! Wanna hear some real life examples of being a storyteller, being specific and finding your people? Check out Episode 131 on the Green & Growing Podcast!
